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This web site states the following, "We combine each individuals unique genetic information and the practice of pharmacy to improve drug safety, increase efficacy, and identify potential issues before they become a problem." We noticed that the web page stated " While we dispense traditional pre-manufactured medications, we specialize in compounded medications such as bio-identical hormones, pediatric, veterinary, and a wide variety of other medications, We are the first compounding pharmacy to offer GENETICALLY GUIDED COMPOUNDING ." The header had compounding pharmacy austin as the highest ranking optimized keyword. It is followed by pharmacist, austin pharmacy, and south austin pharmacy which isn't as ranked as highly as compounding pharmacy austin. The next words genoriterx.com uses is pharmacy. genetic consultation was included and could not be understood by search crawlers.